The single impacted rhythmic contemporary radio in the United States on September 3, 2013. A remix of the song, titled "I Luv This Shit (G-Mix)", was made available for streaming in May 2013 and features Birdman. "I Luv This Shit" was released as a digital download by Def Jam Recordings on Februin Canada and the United States. It was also a bonus track on his first studio album, Testimony (2014). "I Luv This Shit" was originally recorded for Alsina's mixtape The Product 2 (2013), and was included on his debut EP Downtown: Life Under the Gun (2013). James' verse contemplates human nature, according to Gregory Adams of Exclaim!. It revolves around about partying with alcohol and drugs with the central hook "I love this shit", and references the vodka Ciroc, yet there is an element of sorrow to Alsina's vocals. The production was compared by Spin 's Brandon Soderberg to the work of The-Dream. It is an R&B song instrumented by guitar, synthesizer, synth- horns and a heavy bassline. When I made the beat, I called him immediately after I finished it." After playing the beat to Alsina and The Exclusives, they recorded the song in one hour. And that beat didn't sound like thing else at the time that was out. Knucklehead told Vibe in 2014 that he created the song's beat and knew it would be successful, stating: "I just knew what voice was gonna do over my beat. It was recorded by McMillion and Cody Sciara at Goldie's Playhouse and Zac Recording Studios in Atlanta, Georgia, and mixed by Jaycen Joshua with assistance from Trehy Harris at Larrabee Sound Studios, North Hollywood. "I Luv This Shit" was written by August Alsina, The Exclusives (Sean McMillion and Ralph Jeanty), Samuel Irving III, Christine Massa, and Trinidad James and was produced by Knucklehead.
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